Expanding to San Jose: DINING IN - San Francisco Bay Area's Growing Premier Personal Chef Service Cooks Up Expansion

San Francisco, CA (PRWEB) June 9, 2008 --- San Jose is filled with many busy professionals who never get a chance to leave their desks for lunch, and if they do, it's usually for fast food or something unhealthy on the run. DINING IN's Founder and Executive Chef Traci Higgins (www.dininginsf.com) is proud to announce San Jose businesses and residents will now be benefiting from the healthy and organic food delivery service that San Francisco area folks have had from DINING IN, delivered directly to their offices and homes. Chef Higgins, named one of the Top 5 Personal Chefs by San Francisco Magazine, has her own 6,100 sq. ft eco-friendly kitchen at DINING IN and is celebrating her five-year business milestone, tripling her business in just three years, and the San Jose delivery expansion is a mile-marker in her continued mission to get the Bay area healthy. Currently, DINING IN's delivery area includes Marin (from Golden Gate Bridge to Sir Francis Drake Blvd), all of San Francisco, the East Bay from Piedmont to Berkeley including Oakland and The Peninsula as far south as Menlo Park and Palo Alto.

"San Jose is a natural progression in an expansion for Dining In. There are many working professionals who would benefit from our services and the healthy food that we offer. We have had a lot of requests to service this area over the last year. Because of the new kitchen build out and the we have, we are able to provide fresh, organic and wholesome meals to another Bay Area city. There are no other unique services like DINING IN that delivers the high quality meals that we offer. Busy people can keep their physiques lean by eating fresh food that is healthy and prepared for them. Working moms will be able to put meals on the table for their families that they know are nutritious and fresh. Working male execs who don't cook or work long hours now can have something healthier than fast food. DINING IN will be reaching out to nutritionists, personal trainers and other health professionals to meet their client's specific dietary needs. We can cater to very specific needs including low sodium, low cholesterol meals, low-calorie and low-fat options. Every client receives personal attention," explains Chef Higgins.

Incorporating today's super power foods, including fresh leafy greens like kale, chard, spinach and beet greens and grains like quinoa, barley, polenta, brown rice and oats, which provide antioxidant support and fiber Chef Higgins utilizes her gourmet culinary creativity to turn these super foods into a luxurious, healthy, delicious DINING IN experience and a lifestyle change for the better. She creates indulgent gourmet menus that taste decadent to the palate without anyone realizing they are eating healthy.

A client for three years, Ken Levinson, CPA - Konetsky & Associates, found DINING IN changed his lifestyle and sees how saving time really adds up! "I work anywhere between 40-70 hours a week, and even longer during tax season. I don't cook, so after a long day I used to grab quick junk food on the way home. But being a client of DINING IN has helped me make better eating choices, and now I have more time to go to the gym to workout," he states.

WHY is DINING IN successful? Chef Higgins knows helping busy people break the fast food cycle is vital to good health and wealth in terms of productivity and better quality of life. The U.S. Census Bureau states in 2007 the average American purchased fast food 16 days of the month. "It is hard to break the fast food cycle because we live in an instant society. There is a mentality that everything has to get done today and that nothing can wait. Because of this, eating is a last priority and the quicker the better. For some reason it seems more important to take care of everything else first, leaving food, energy, nutrition and your well being last on the list. There is a certain level of awareness that busy professionals need to have, and that is they will get more out of their bodies via energy, focus and better sleep when they take care of them," explains Higgins.

Michelle Weaver and her husband are like a lot of Bay area residents -- both work full-time and have a family. Their lives three years ago, before DINING IN, consisted of a lot of pizza, Chinese food and burritos. "After my son was born we were desperately in need of a service. With a baby and both of us working there was no time to cook. We were eating take out or whatever we had on hand and it was really unhealthy. DINING IN is a lifesaver. It really has helped my family in balancing work and life -- more time with each other and less time in the kitchen. We love the meals and really value eating healthy organic food. I also love the addition of children's meals," states Weaver.

"It is important as a family to eat together as often as possible, have well balanced meals to meet the everyday demands on our minds and bodies, and to set a healthy example for our kids. It can be challenging to work 10-12 hour days then come home and prepare the meal that you 'want.' DINING IN offers exactly what parents want -- properly portioned, wholesome, fresh and organic meals. This is a better alternative than eating out on a regular basis because it is more cost effective and contains a lot less fat. The time a person will save shopping, chopping, dicing, cooking and cleaning has already given them 1 - 1 1/2 hours in their day to focus on other things. Not only this, they are actually investing in their health by ordering well balanced meals. For those that actually invest in their health by going to the gym, seeing a chiropractor, getting regular massages or even pedicures, DINING IN is an extension of creating a well rounded life. You will spend less per month eating six DINING IN meals per week than you will eating gourmet take out or at restaurants," states Higgins.

Chef Higgins is a multi-hyphenate entrepreneurial business woman, Executive Chef, Speaker, Culinary Instructor, Health Educator & Advocate, Wife and Mother, who's worked in the test kitchens of Cooking Light, Weight Watchers, America's Best Recipes and on the television show "Follow That Food" with Gordon Elliott for the Food Network . Higgins has traveled the country performing cooking demonstrations and insightful lectures on health and wellness to doctors, dietitians, health professionals and nurses and has been active in many diabetes educational forums and conferences. She is credited in three cookbooks.

Saving time, money and calories is not only a positive lifestyle change, but one that is also changing in positive ways at DINING IN. More exciting new menu options will continue to be launched this Summer. DINING IN is also offering kid-friendly menus for busy families but will be expanding its menus to include The Daily Diet to launch in July - an "all-inclusive" diet program for those serious about weight loss. The program includes breakfast, lunch, dinner and two snacks, all within a particular caloric range and fat content.

For interviews, please contact Publicist, Stacey Kumagai, Media 818-506-8675, mediamonster@yahoo.com. For more information on DINING IN's time-saving healthy food service, go to www.dininginsf.com.

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